When Enbridge merged with Spectra Energy,the company cited "achievable cost synergies," which usually means staff cuts. In which stage of organizational change would the CEO need to use empathy and communicate the specific details of the merger?
A)change intervention
B)the change prototype
C)unfreezing
D)refreezing

Question

When Enbridge merged with Spectra Energy,the company cited "achievable cost synergies," which usually means staff cuts. In which stage of organizational change would the CEO need to use empathy and communicate the specific details of the merger?
A)change intervention  
B)the change prototype  
C)unfreezing  
D)refreezing

Quizplus · Accepted Answer

The CEO would need to use empathy and communicate the specific details of the merger during the unfreezing stage of organizational change. This is the stage where the organization prepares for change by recognizing the need for change and communicating it to employees. It is important to communicate with empathy and provide specific details during this stage to help employees understand the upcoming changes and reduce resistance.

When Enbridge Merged with Spectra Energy,the Company Cited "Achievable Cost