Narrative 6-2
An Internet strategy enabled Nestlé to change its way of doing business and allowed the company to change its staid,risk-averse culture. Nestlé leaders overhauled company processes-from buying raw materials to processing purchase orders to marketing the roughly 2,000 products under its 200 brands.
-Refer to Narrative 6-2. Which type of change did Nestlé use to reinvent the company?
A)activity-oriented
B)results-driven
C)generational
D)vision-driven

Question

Narrative 6-2
An Internet strategy enabled Nestlé to change its way of doing business and allowed the company to change its staid,risk-averse culture. Nestlé leaders overhauled company processes-from buying raw materials to processing purchase orders to marketing the roughly 2,000 products under its 200 brands.
-Refer to Narrative 6-2. Which type of change did Nestlé use to reinvent the company?
A)activity-oriented  
B)results-driven  
C)generational  
D)vision-driven

Quizplus · Accepted Answer

Nestlé's approach to reinventing the company by overhauling processes across various aspects of its business, from procurement to marketing, is indicative of a results-driven change. This type of change focuses on achieving specific outcomes and improvements in performance.

Narrative 6-2 an Internet Strategy Enabled Nestlé to Change Its Way of Way