Technological innovation makes it possible not only to duplicate the benefits obtained from a company's distinctive advantage,but also quickly creates an opportunity to turn a company's competitive advantage into a competitive disadvantage.

Question

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Technological innovation can quickly replicate a company's distinctive advantage, thus reducing its competitive advantage. Additionally, new technology can enable rival companies to offer similar or superior products or services, which can turn a company's competitive advantage into a disadvantage.

Technological Innovation Makes It Possible Not Only to Duplicate the Benefits