Narrative 15-1
Pacific Western Brewing Company is a microbrewery in Prince George,B.C. It produces Ironhorse full-flavoured lager,a dark beer called Pacific Schwarzbock,and several other beers. Its owner Kazuko Komatsu believes the brewery's competitive advantage comes from having hired an experienced German brewmaster,Henrik Braun,to oversee the production of its beers. The brewmaster checks all of the ingredients before they are mixed together to make sure that each component is of the highest possible quality and rejects those that are not. After the beer has brewed,the brewmaster runs several tests on the beer to check for taste and clarity and throws out barrels that are cloudy and/or bitter.
-Refer to Narrative 15-1. To maintain the reputations of the brewery and the brewmaster,the company typically destroys about 8 percent of its production because the beer is not of a high enough quality. Which type of control is this an example of?
A)objective control
B)concertive control
C)bureaucratic control
D)sacrificing control

Question

Narrative 15-1
Pacific Western Brewing Company is a microbrewery in Prince George,B.C. It produces Ironhorse full-flavoured lager,a dark beer called Pacific Schwarzbock,and several other beers. Its owner Kazuko Komatsu believes the brewery's competitive advantage comes from having hired an experienced German brewmaster,Henrik Braun,to oversee the production of its beers. The brewmaster checks all of the ingredients before they are mixed together to make sure that each component is of the highest possible quality and rejects those that are not. After the beer has brewed,the brewmaster runs several tests on the beer to check for taste and clarity and throws out barrels that are cloudy and/or bitter.
-Refer to Narrative 15-1. To maintain the reputations of the brewery and the brewmaster,the company typically destroys about 8 percent of its production because the beer is not of a high enough quality. Which type of control is this an example of?
A)objective control  
B)concertive control  
C)bureaucratic control  
D)sacrificing control

Quizplus · Accepted Answer

This is an example of objective control, where specific, measurable standards of performance are set (in this case, taste and clarity of beer) and actions are taken to ensure these standards are met, including rejecting ingredients and destroying beer that doesn't meet quality standards.

Narrative 15-1 Pacific Western Brewing Company Is a Microbrewery in Prince George,B.C