Jägermeister liqueur is the only product made by its manufacturer. The company is carefully evaluating what it learned in becoming such a success to see whether it could use the same strategy to expand its international market. Which perspective of the balanced scorecard is the liqueur manufacturer emphasizing?
A)the financial perspective
B)the policies and procedures perspective
C)the customer perspective
D)the innovation and learning perspective

Question

Jägermeister liqueur is the only product made by its manufacturer. The company is carefully evaluating what it learned in becoming such a success to see whether it could use the same strategy to expand its international market. Which perspective of the balanced scorecard is the liqueur manufacturer emphasizing?
A)the financial perspective  
B)the policies and procedures perspective  
C)the customer perspective  
D)the innovation and learning perspective

Quizplus · Accepted Answer

The manufacturer is evaluating what it learned in becoming successful, indicating a focus on the innovation and learning perspective of the balanced scorecard.

Jägermeister Liqueur Is the Only Product Made by Its Manufacturer