What is the term for a performance assessment whereby companies identify which customers are leaving and the rate at which customers are leaving?
A)customer subjectivity
B)customer satisfaction
C)customer defection
D)customer objectivity

Question

What is the term for a performance assessment whereby companies identify which customers are leaving and the rate at which customers are leaving?
A)customer subjectivity  
B)customer satisfaction  
C)customer defection  
D)customer objectivity

Quizplus · Accepted Answer

The term for this type of performance assessment is customer defection. It involves identifying which customers are leaving and at what rate, in order to address the reasons behind the customer churn and develop strategies to improve customer retention. Customer satisfaction (B) is a related concept that refers to how happy customers are with a company's products or services, and customer subjectivity (A) and customer objectivity (D) are not commonly used terms in this context.

What Is the Term for a Performance Assessment Whereby Companies