Narrative 16-1
Take a look in your purse or wallet-do you see an Air Miles card
You and about 10 million Canadians have one. They can be used at stores including Shell,Sobeys,Rexall,and others. They work by recording your purchase history and uniquely linking it to your Air Miles program number. You can redeem the points you acquire for rewards in various forms.
-Refer to Narrative 16-1. Which term can be used to describe an individual's purchase history using Air Miles?
A)information
B)knowledge
C)raw data
D)mining statistics

Question

Narrative 16-1
Take a look in your purse or wallet-do you see an Air Miles card
 You and about 10 million Canadians have one. They can be used at stores including Shell,Sobeys,Rexall,and others. They work by recording your purchase history and uniquely linking it to your Air Miles program number. You can redeem the points you acquire for rewards in various forms.
-Refer to Narrative 16-1. Which term can be used to describe an individual's purchase history using Air Miles?
A)information  
B)knowledge  
C)raw data  
D)mining statistics

Quizplus · Accepted Answer

Purchase history is considered raw data, as it is the unprocessed information collected from the individual's transactions before any analysis or interpretation.

Narrative 16-1 Take a Look in Your Purse or Wallet-Do You See