Narrative 16-1
Take a look in your purse or wallet-do you see an Air Miles card
You and about 10 million Canadians have one. They can be used at stores including Shell,Sobeys,Rexall,and others. They work by recording your purchase history and uniquely linking it to your Air Miles program number. You can redeem the points you acquire for rewards in various forms.
-Refer to Narrative 16-1. Air Miles collected purchase data information for itself and its sponsors,and then looked for behaviour patterns that could provide useful market information for its sponsors. What was Air Miles engaged in?
A)environmental scanning
B)prospect collecting
C)electronic scanning
D)data mining

Question

Narrative 16-1
Take a look in your purse or wallet-do you see an Air Miles card
 You and about 10 million Canadians have one. They can be used at stores including Shell,Sobeys,Rexall,and others. They work by recording your purchase history and uniquely linking it to your Air Miles program number. You can redeem the points you acquire for rewards in various forms.
-Refer to Narrative 16-1. Air Miles collected purchase data information for itself and its sponsors,and then looked for behaviour patterns that could provide useful market information for its sponsors. What was Air Miles engaged in?
A)environmental scanning  
B)prospect collecting  
C)electronic scanning  
D)data mining

Quizplus · Accepted Answer

Air Miles was engaged in data mining by collecting purchase data and analyzing behaviour patterns for useful market information for its sponsors.

Narrative 16-1 Take a Look in Your Purse or Wallet-Do You See