Narrative 16-1
Take a look in your purse or wallet-do you see an Air Miles card
You and about 10 million Canadians have one. They can be used at stores including Shell,Sobeys,Rexall,and others. They work by recording your purchase history and uniquely linking it to your Air Miles program number. You can redeem the points you acquire for rewards in various forms.
-Refer to Narrative 16-1. Air Miles created the first widespread loyalty program in Canada in 1992. Which of the following were they most likely hoping to gain?
A)first-mover advantage
B)market aggregation
C)comparative promotional point
D)differential benefit

Question

Narrative 16-1
Take a look in your purse or wallet-do you see an Air Miles card
 You and about 10 million Canadians have one. They can be used at stores including Shell,Sobeys,Rexall,and others. They work by recording your purchase history and uniquely linking it to your Air Miles program number. You can redeem the points you acquire for rewards in various forms.
-Refer to Narrative 16-1. Air Miles created the first widespread loyalty program in Canada in 1992. Which of the following were they most likely hoping to gain?
A)first-mover advantage  
B)market aggregation  
C)comparative promotional point  
D)differential benefit

Quizplus · Accepted Answer

Air Miles created the first widespread loyalty program in Canada in 1992, implying they were hoping to gain a first-mover advantage.

Narrative 16-1 Take a Look in Your Purse or Wallet-Do You See