What is the term for restoring customer satisfaction to strongly dissatisfied customers?
A)service recovery
B)service enhancement
C)customer focus
D)customer re-engineering

Question

What is the term for restoring customer satisfaction to strongly dissatisfied customers?
A)service recovery  
B)service enhancement  
C)customer focus  
D)customer re-engineering

Quizplus · Accepted Answer

The term for restoring customer satisfaction to strongly dissatisfied customers is service recovery. This involves taking steps to address the customer's complaints or concerns and providing solutions that will leave the customer with a positive perception of the company. Service recovery is an important aspect of customer service, as it can prevent customers from taking their business elsewhere and can even turn dissatisfied customers into loyal ones.

What Is the Term for Restoring Customer Satisfaction to Strongly