The best criterion to analyze the effectiveness of an advertisement for applicants is to measure the_____.
A) cost of the ad per applicant
B) total number of applicants generated by the ad
C) number of applicants generated by the ad who were hired
D) performance level of the hired applicants generated by the ad

Question

Quizplus · Accepted Answer

The performance level of the hired applicants generated by the ad is the best criterion because it directly measures the quality and effectiveness of the advertisement in attracting candidates who are not only hired but also perform well in their roles.

The Best Criterion to Analyze the Effectiveness of an Advertisement