Given that the goal is to create an effective job advertisement, which of the following elements should be addressed?
A)awareness, attention, interest, and action
B)action, notice, interest, and retention
C)attention, interest, desire, and action
D)attraction, notice, desire, and action

Question

Quizplus · Accepted Answer

The AIDA model (Attention, Interest, Desire, Action) is commonly used in advertising and marketing to create effective messages. In the context of a job advertisement, it is essential to grab the attention of potential candidates, generate interest in the position and the company, create a desire to work for the organization, and encourage the desired action of applying for the job. Therefore, option C is the best choice, as it includes all elements of the AIDA model. The other options either miss one or more elements or include elements that are not relevant to a job advertisement.

Given That the Goal Is to Create an Effective Job