Recruiters may want to easily and accurately track responses to advertisements in various media. Which of the following statements outlines the best method?
A)Ask applicants where they learned of the position.
B)Rotate job advertisements in different media.
C)Use different contact names, email addresses, or phone numbers in the ads.
D)Advertise different jobs in different media.

Question

Quizplus · Accepted Answer

Using different contact names, email addresses, or phone numbers in the ads can help recruiters track responses to advertisements in various media accurately. This method allows recruiters to identify which specific ad led to a particular response, making it easier to analyze the effectiveness of each advertisement. Additionally, this method helps recruiters avoid missed opportunities for potential candidates who may have seen the ad but forgot where they saw it. However, it is also a good idea to ask applicants where they learned of the position as an additional measure. Rotation of job advertisements or advertising different jobs in different media may not provide accurate tracking of responses to specific ads.

Recruiters May Want to Easily and Accurately Track Responses to Advertisements