The marketing strategy that includes the practice of sending e-mail messages to people who have requested information on a particular topic or product is part of ____ marketing.
A)active
B)conversion
C)permission
D)passive

Question

Quizplus · Accepted Answer

Permission marketing is a type of marketing strategy where companies send promotional messages only to people who have explicitly given their consent to receive such communications. This ensures that the recipients are interested in the product or topic being promoted, increasing the chances of conversion and building trust with the audience. Sending unsolicited emails, known as spamming, is not only ineffective but can also damage the brand's reputation and potentially lead to legal issues.

The Marketing Strategy That Includes the Practice of Sending E-Mail