The _____ rate of an advertising method is the percentage of recipients who respond to an ad or promotion.
A) trigger
B) click-through
C) retention
D) conversion

Question

Quizplus · Accepted Answer

The conversion rate measures the effectiveness of advertising by calculating what percentage of the recipients of a marketing message took a specific action as a result of that message, such as purchasing a product or service, filling out a form, signing up for a newsletter, or downloading a white paper. It is a critical metric in marketing, as it establishes how many of the people who saw a particular advertisement were motivated to act by it. Trigger, click-through, and retention rates are all important performance indicators, but the conversion rate is the most directly tied to the ultimate goal of most marketing campaigns.

The _____ Rate of an Advertising Method Is the Percentage