According to researchers Young & Rubicam, one of the key elements of a brand is _____.
A) marketspace
B) style
C) perceived value
D) micromarketing

Question

Quizplus · Accepted Answer

According to Young & Rubicam, one of the key elements of a brand is perceived value. This refers to the value that a brand holds in the minds of its customers, based on their experiences and perceptions of the brand. Perceived value is an important driver of consumer behavior and can influence brand loyalty and advocacy. While marketspace, style, and micromarketing are important aspects of branding, they are not identified by Young & Rubicam as key elements.

According to Researchers Young & Rubicam, One of the Key