Companies that have a well-established brand name or reputation in a particular line of business usually want the URLs for their Web sites to reflect that name or reputation.

Question

Quizplus · Accepted Answer

Companies invest a lot of resources in building their brand image, and they want to ensure that their brand name is reflected in their website domain name, making it easier for customers to identify and remember their website.

Companies That Have a Well-Established Brand Name or Reputation in a Particular