Channel conflict is also referred to as _____.
A) Web conflict
B) account aggregation
C) cannibalization
D) knock down

Question

Quizplus · Accepted Answer

Channel conflict is also known as cannibalization. This occurs when a manufacturer's or producer's sales through one channel cuts into the sales of another channel. For example, if a manufacturer sells products both through its own online store and a retail chain, it may experience channel conflict if its own online store attracts customers who would otherwise buy products from the retail chain. This can lead to decreased sales for the retail chain, resulting in conflict between the manufacturer and the retail chain.

Channel Conflict Is Also Referred to as _____