_____ are advertising efforts directed to a known recipient and include mail, telephone calls, and e-mail.
A) Social media
B) Personal contacts
C) Addressable media
D) Broadcast networks

Question

Quizplus · Accepted Answer

Addressable media are advertisements specifically targeted towards known recipients, such as through direct mail, phone calls, or email. Social media and broadcast networks are not necessarily directed towards specific individuals, while personal contacts may involve both addressable media and non-addressable forms of communication.

_____ Are Advertising Efforts Directed to a Known Recipient and Include