In the _____ approach, firms prepare advertising and promotional materials about the firm and its products or services and broadcast them to potential customers.
A) mass media
B) Web
C) personal contact
D) word-of-mouth

Question

Quizplus · Accepted Answer

The mass media approach involves broadcasting advertising and promotional materials about the firm and its products or services to a large group of potential customers through channels such as television, radio, and newspapers.

In the _____ Approach, Firms Prepare Advertising and Promotional Materials