How do the authors suggest that the brand message be delivered?
A)by stating the company purpose on all packages
B)by consistently using the product tagline
C)by advertising and social networking
D)by channeling it through advertising, distribution, and packaging

Question

Quizplus · Accepted Answer

The authors suggest delivering the brand message through advertising, distribution, and packaging, which encompasses multiple channels for reaching the target audience. Consistent use of product taglines and stating company purpose on packages can also contribute to reinforcing the brand message. However, advertising and social networking alone may not be sufficient in delivering a cohesive brand message.

How Do the Authors Suggest That the Brand Message Be