In pitching his idea to agencies, the founder of Attack! did not create a formal business plan.What were his ideas based on?
A)research with companies that had used marketing services
B)observations made while working in the marketing field
C)a model program observed by watching another marketing company
D)a request from customer feedback

Question

Quizplus · Accepted Answer

The passage states that the founder's ideas were based on "observations made while working in the marketing field." There is no mention of research with companies that had used marketing services, a model program observed from watching another marketing company, or a request from customer feedback.

In Pitching His Idea to Agencies, the Founder of Attack!