The S.A.V.E.approach was the result of:
A)a five-year study of 500 managers and customers conducted by the Harvard Business School
B)a need to update the approach of the 4 Ps to be suitable for Internet products
C)a need for an easier to understand approach to the marketing mix
D)a need to focus on service-related companies

Question

Quizplus · Accepted Answer

The S.A.V.E. approach was developed by the Harvard Business School after a five-year study of 500 managers and customers.

The S.A.V.E.approach Was the Result Of