For EC markets,Internet shoppers can be segmented based on

Question

Quizplus · Accepted Answer

All of the options are viable segmentation approaches for Internet shoppers in EC markets. Web-usage-related lifestyle segmentation can group consumers based on their online behaviors and preferences. Theme-based segmentation can categorize consumers based on the types of products or services they purchase online. Finally, Internet attitude segmentation can separate consumers based on their beliefs and opinions about online shopping. Therefore, all three options - A, B, and C - are valid segmentation approaches, making choice D the correct answer.

For EC Markets,Internet Shoppers Can Be Segmented Based on