Targeting that uses information collected about an individual's Web-browsing behavior,such as the pages they have visited or the searches they have made,to select an advertisement to display to that individual best defines

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Behavioral targeting uses information about an individual's Web-browsing behavior, such as the pages they have visited or the searches they have made, to select an advertisement to display to that individual. Segment targeting involves dividing a market into smaller groups of consumers with similar needs and characteristics, Collaborative filtering is a technique that uses recommendations from others with similar preferences, and customer profiling is the process of analyzing and recording information about customers to better understand their needs and behaviors.

Targeting That Uses Information Collected About an Individual's Web-Browsing Behavior,such