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A Deep Commitment to Repurchase or Repatronize a Preferred Product/service

Question 59

Multiple Choice

A deep commitment to repurchase or repatronize a preferred product/service continually in the future,thereby causing repetitive same-brand or same brand-set purchasing,despite situational influences and marketing efforts that have the potential to cause switching behavior best describes


A) buyer commitment.
B) branding.
C) customer loyalty.
D) behavioral targeting.

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