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Dyadic Communication in Personal Selling Is Likely to Result In

Question 24

Multiple Choice

Dyadic communication in personal selling is likely to result in:


A) a customized message that addresses the receiver's needs.
B) confusion caused by third parties or intermediaries.
C) impersonal communications between receiver and sender.
D) the sales force having to rely on advertising to address customer needs.
E) a time lag between the message and feedback.

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