Nina, Marketing Head of Red Inc

Nina, marketing head of Red Inc., changes the existing marketing strategy by adopting a customer relationship management (CRM) approach. Which of the following is likely to be a consequence of Nina's choice of the CRM approach?

A) The role of direct marketing increases.
B) The use of standardized forms of communication increases.
C) The focus of the sale will be primarily on the price.
D) The use of traditional strategies will increase.
E) The reliance on tactical approaches to marketing will increasE.Adoption of a CRM approach will require sales managers to develop nontraditional sales strategies.Companies will need to move to a more strategic, less tactical approach; direct marketing will assume a greater role; marketing will use a more personalized form of communication; the relationship will be based more on trust and the sale will focus not only on price.As a consequence, Nina is most likely to increase direct marketing activities as part of Red's marketing strategy.