Question 1

Advertisements often seek to create needs rather than merely show how a product or service fulfills them. Many critics claim that this aspect of advertising has an adverse effect on consumers' values. Which of the following is the main reason for this claim?

Accepted Answer

Creating needs through advertising encourages people to prioritize material possessions and equate them with happiness or fulfillment, leading to a culture of materialism. This can have adverse effects on consumers' values, as they start valuing possessions over more meaningful experiences or relationships, leading to a decrease in well-being and overall happiness.

Question 2

Those who stress on individual effort and hard work and believe that material possessions are evidence of success are likely to accept materialism as a part of _____.

Accepted Answer

The Protestant ethic, which emphasizes hard work, individualism, and success as evidence of God's favor, is often associated with materialism. This worldview has had a significant impact on modern Western culture.

Question 3

Maya argues that advertising to children is unethical. If Talia disagrees with her, which of the following arguments offered by Talia is the most plausible?

Accepted Answer

The answer of Maya argues that advertising to children is...

Question 4

From an advertising perspective, which of the following best explains why critics might be opposed to the use of commercial characters or brand mascots as stars of TV shows?

Accepted Answer

Critics might be opposed to the use of commercial characters or brand mascots as stars of TV shows because preschool children cannot differentiate between commercials and programs. This blurs the line between entertainment and advertising, potentially leading to increased consumption of unhealthy food products or other products marketed through these characters.

Question 5

Which of the following best describes the consumer socialization process?

Accepted Answer

The consumer socialization process refers to how individuals acquire the knowledge, skills, and attitudes needed to function as consumers in the marketplace. This includes understanding how to recognize needs, evaluate products, make purchase decisions, and post-purchase behaviors.

Question 6

Advertisers spend billions of dollars each year to reach children because:

Accepted Answer

Advertisers spend billions of dollars a year to reach children because TV is an important source of information for them and influences their direct purchases as well as their influence over other family members.

Question 7

The Children's Advertising Review Unit (CARU) guidelines urge that products and content inappropriate for children should not be advertised or promoted:

Accepted Answer

The CARU guidelines specifically state that products and content inappropriate for children should not be advertised or promoted directly to them. This emphasizes the importance of protecting children from potentially harmful advertising and content.

Question 8

Critics state that advertising to children is inherently unfair and deceptive and should be banned or severely restricted. Which of the following statements support this argument?

Accepted Answer

The answer of Critics state that advertising to children is...

Question 9

Critics say that by surrounding consumers with images of extravagant lifestyles and by showing products as symbols of status and success, advertising is likely to:

Accepted Answer

Advertising that promotes products as symbols of status and success is likely to encourage materialism, as people may start to view possessions as a measure of their worth and success.

Question 10

The print ads of Brooke's Clothing Inc. often include nude pictures and content that is sexually suggestive. Which of the following types of advertising is Brooke's using?

Accepted Answer

Brooke's Clothing Inc. is using shock advertising by utilizing nudity and sexually suggestive content to grab attention and spark controversy.

Question 11

Which of the following is a condition that exists in the Children's Advertising Review Unit (CARU) guidelines for advertising?

Accepted Answer

The CARU guidelines emphasize the importance of diversity and inclusion, suggesting that care should be taken to incorporate minority and other groups in advertisements targeting children.

Question 12

There is a consensus among all groups that advertising:

Accepted Answer

All groups agree that advertising is an important social influence agent. While some may argue that it has negative effects, there is a general consensus that it plays a significant role in shaping attitudes, beliefs, and behaviors in society.

Question 13

PlayNet Inc., a toy manufacturer, believes that it is important to communicate directly with children rather than their parents. Which of the following considerations should PlayNet keep in mind while advertising to avoid ethical issues?

Accepted Answer

Advertising directly to children can be controversial because they may not have the same level of critical thinking skills or ability to understand persuasive messaging as adults. Therefore, it is important for PlayNet Inc. to be sensitive to the naiveté of children as consumers and not take advantage of their lack of experience or understanding. Using fantasy characters or creating a strong need for the product may be seen as manipulative and unethical. Ads should not require children's cognitive defenses to screen messages, as this can lead to confusion or deceit. While using similar advertising tools as those for adults may be effective, it is important to use age-appropriate language, visuals, and messaging.

Question 14

Which of the following is true of the Children's Advertising Review Unit (CARU)?

Accepted Answer

The Children's Advertising Review Unit (CARU) has strict regulatory guidelines for product presentations directed to children. It is a self-regulatory organization founded by the advertising industry and operates independently of government. It covers various media such as print, broadcast, and online advertising. Its guidelines are based on protecting children from deceptive and misleading advertising.

Question 15

Which of the following justifications did marketing and advertising trade groups use to defend themselves against the American Psychological Association's (APA's) restrictions on advertising?

Accepted Answer

The answer of Which of the following justifications did marketing...

Question 16

The Children's Advertising Review Unit (CARU) guidelines urge that care should be taken to incorporate minority and other groups in advertisements:

Accepted Answer

The CARU guidelines urge that care should be taken to incorporate minority and other groups in advertisements in order to present positive and pro-social roles and role models wherever possible. This is to promote diversity and avoid perpetuating stereotypes.

Question 17

One of the criticisms of advertising is that:

Accepted Answer

Advertising has been criticized for perpetuating stereotypes, particularly regarding gender, race, and ethnicity. Advertisements often use stereotypical portrayals of individuals in order to sell products, which can contribute to societal biases and reinforce discrimination.

Question 18

_____ is a preoccupation with accumulating possessions rather than intellectual or spiritual concerns.

Accepted Answer

Materialism is a preoccupation with accumulating possessions and placing value on material goods and wealth rather than intellectual or spiritual concerns.

Question 19

For which of the following product categories is the advertising most likely to be criticized as promoting materialistic values?

Accepted Answer

The answer of For which of the following product categories...

Question 20

Nina argues that it is unfair and deceptive to advertise to children. Which of the following statements is likely to strengthen her argument?

Accepted Answer

This statement supports Nina's argument because it highlights the fact that children need cognitive defenses against misleading advertisements, suggesting that they are susceptible to being deceived.

Quiz 21: Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion