The Federal Trade Commission's (FTC's) advertising substantiation program has had a major effect on the advertising industry because:

Question

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The FTC's advertising substantiation program has shifted the burden of proof from the commission to the advertiser, requiring advertisers to provide evidence to support their claims. This has had a major effect on the advertising industry, as it has made advertisers more cautious in their claims and has led to fewer liability litigations involving products associated with consumer injuries. However, it has not necessarily simplified the advertising decision-making process or increased consumer confidence in all advertising claims, as the program primarily focuses on evidence-based substantiation for specific claims rather than overall trustworthiness.

The Federal Trade Commission's (FTC's) Advertising Substantiation Program Has Had