Under Its Affirmative Disclosure Requirement, the Federal Trade Commission (FTC)

Under its affirmative disclosure requirement, the Federal Trade Commission (FTC) may require advertisers to include certain types of information in their ads so that:

A) consumers can substantiate the claims made for their product or service.
B) consumers will be aware of all the consequences and limitations associated with the use of a product or service.
C) consumers' choice or conduct with regard to a product or service will remain unaffected.
D) consumers can distinguish exaggeration or inflated claims in advertising and also recognize puffery.
E) consumers can easily understand any technical data or information provided.