According to the Federal Trade Commission's (FTC's) Definition of Deception

According to the Federal Trade Commission's (FTC's) definition of deception, a representation, omission, or practice has materiality if it:

A) is seen by a substantial number of consumers leading to significant injury.
B) can be decoded to have several different meanings.
C) is likely to influence consumers' purchase decisions.
D) uses superlatives and can be substantiated.
E) can influence the consumers' decision-making process in a detrimental way.