The Federal Trade Commission (FTC) program that requires an advertiser who is found guilty of deceptive advertising to run additional advertising to remedy the deception or misinformation contained in previous ads is known as:

Question

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The program described in the question is known as "corrective advertising." This program requires an advertiser who has been found guilty of deceptive advertising to run additional advertising to correct or remedy the misinformation contained in previous ads. The other options listed in the question are either different concepts altogether (such as "the fairness doctrine" or "the puffery dogma") or related but not the same as the program in question (such as "ad substantiation" or "affirmative disclosure").

The Federal Trade Commission (FTC) Program That Requires an Advertiser