Carter Corp., a global retail chain, launches an ad campaign, featuring supermodel Gemma Rush, in several Middle Eastern countries. The television commercials featuring Gemma are not well-received in most Middle Eastern countries due to their explicit visuals. Which of the following environmental factors has the company failed to consider in this scenario?

Question

Quizplus · Accepted Answer

The company failed to consider the cultural factors of the Middle Eastern countries where the ad was being launched. Middle Eastern culture has conservative values, and explicit visuals in commercials may not be accepted.