Saturn Inc., an American international fast-food chain, is setting up businesses across South-East Asia. However, the company is facing problems associated with language diversity and differences in signs and symbols in these countries. In order to solve these problems effectively, Saturn Inc. should:

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Hiring local expertise would be the best choice as they would understand the local culture, language, and symbols. This would help in avoiding any language or cultural barriers that might arise if American or expatriate managers are hired. Additionally, a centralized HR system may not be enough to solve language and cultural differences, and home country managers may not have sufficient knowledge of the local culture or language.