Complete _____ of international advertising is likely when market and media conditions are similar from one country to another, when a company has only one or a few international agencies handling all of its advertising, when it can use standardized advertising, or when it desires a consistent image worldwide.

Question

Quizplus · Accepted Answer

Centralization of international advertising is likely under the conditions described, as it involves coordinating and controlling advertising efforts from a central point to ensure consistency and efficiency across different markets.

Complete _____ of International Advertising Is Likely When Market and Media