The _____ approach recognizes similar desires, goals, needs, and uses for products and services but tailors advertising to the local cultures and conditions in each market.
A) "concentrated marketing"
B) "think globally, act locally"
C) localized
D) domestic
E) decentralized marketing
Correct Answer:
Verified
Q60: Which of the following is true of
Q61: Complete _ of international advertising is likely
Q62: Since the European Union banned the use
Q63: Companies prefer to _ the international advertising
Q64: Which of the following is a problem
Q66: Products from countries with national reputations for
Q67: Which of the following is a component
Q68: In order to circumvent the liquor advertising
Q69: _ refers to consumers' general perceptions of
Q70: _ is a format where ads in
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