In order to circumvent the liquor advertising ban in India, CT Inc., the manufacturer of Bright Beer, introduced bottled water under the same brand. The company ran a series of ads promoting its bottled water carrying the "Bright Beer" brand name and hoped to build awareness. In this scenario, CT Inc. utilized _____.
A) buzz marketing
B) subliminal perception
C) aerial advertising
D) surrogate advertising
E) switch marketing
Correct Answer:
Verified
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