Which of the following is a problem associated with global marketing and advertising?
A) Difficulties in coordination and control of marketing and promotional programs
B) Differences in consumer needs and usage patterns
C) Difficulty in obtaining economies of scale in production and distribution
D) Higher advertising production costs
E) Greater inconsistency in international branding and/or corporate imaging
Correct Answer:
Verified
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Q61: Complete _ of international advertising is likely
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Q63: Companies prefer to _ the international advertising
Q65: The _ approach recognizes similar desires, goals,
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Q69: _ refers to consumers' general perceptions of
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