Products from countries with national reputations for quality and/or a distinctive image that can be used as the basis for global advertising capitalize on the:

Question

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The country-of-origin effect refers to the influence that the country of manufacturing or production has on a consumer's perception of the product. Products from countries with national reputations for quality and/or a distinctive image can benefit from this effect and be used as the basis for global advertising.

Products from Countries with National Reputations for Quality And/or a Distinctive