_____ variables that marketers must consider include language, customs, tastes, attitudes, lifestyles, values, and ethical/moral standards.

Question

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Cultural variables refer specifically to aspects of the society's customs, tastes, attitudes, lifestyles, values, and ethical/moral standards. These variables can differ greatly from one culture to another and are very important for marketers to take into consideration when developing marketing strategies for a particular cultural group. Demographic variables (A), economic variables (B), political variables (C), and legal variables (E) are also important considerations for marketers, but do not specifically relate to cultural differences.

_____ Variables That Marketers Must Consider Include Language, Customs, Tastes