Which of the following is best suited to worldwide appeals?
A) Products that are steeped in the cultural heritage of a country
B) High-tech products with a strong local touch
C) Products that appeal to a market segment with widely differing tastes, interests, needs, and values
D) Brands or messages that require translation into different languages
E) Products with a nationalistic flavor if the country has a reputation in the field
Correct Answer:
Verified
Q69: _ refers to consumers' general perceptions of
Q70: _ is a format where ads in
Q71: Product standardization results in:
A)higher production costs.
B)lower design
Q72: Which of the following is true of
Q73: _ is a marketing approach that assumes
Q75: Which of the following is true of
Q76: Products such as Swiss watches, Japanese automobiles,
Q77: Fitness Fervor Inc. is a company that
Q78: Which of the following is a political/legal
Q79: Global ad campaigns are appropriate:
A)for brands that
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents