Fitness Fervor Inc

Fitness Fervor Inc. is a company that offers products and services that aid in weight loss and maintenance. It has achieved a 50 percent market share in the United States and intends to move into international markets. The company has identified that it has to introduce dietary products and weight-loss measures on a country-by-country basis while maintaining its existing ad campaign and strategy. In this scenario, Fitness Fervor is using:

A) a localized advertising strategy.
B) consistency advertising.
C) a standardized formatting strategy.
D) pattern advertising.
E) undifferentiated marketing.