If advertisers use a _____, they should know that humorous advertising appeals are popular in the United Kingdom, but that German consumers do not respond well to them.

Question

Quizplus · Accepted Answer

A localized advertising strategy takes into account the cultural differences and preferences of consumers in different countries. This includes understanding what type of advertising appeals work in different markets, as seen in the example of humorous advertising appeals not working well in Germany. The other options do not specifically address the need to tailor advertising to local preferences.

If Advertisers Use a _____, They Should Know That Humorous