The selection of an agency to handle a company's international advertising depends on:
A) the type of marketing segmentation that the company is opting for.
B) the company's usage of advertising material that is prepared in the home country.
C) the media that are permitted to be employed in foreign markets.
D) the type of assistance it needs to meet its goals and objectives in foreign markets.
E) the specific taxes that will be levied against advertising.
Correct Answer:
Verified
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