The _____ approach works well in small or unique markets where headquarters' involvement is not worthwhile or advertising must be tailored to the local market.

Question

Quizplus · Accepted Answer

Decentralized approach allows for decision making power to be given to individual markets or regions, which is effective in smaller markets where customized advertising is necessary. Centralized approach, on the other hand, would involve headquarters making decisions for all markets, which may not be effective in smaller or unique markets. The other options (pattern, globalized, matrix) are not relevant in this context.

The _____ Approach Works Well in Small or Unique Markets