Which of the Following Statements About Making Creative Decisions for International

Which of the following statements about making creative decisions for international advertising is true?

A) The creative approach used in a company's primary market typically transfers well to foreign markets.
B) Creative strategy development for international advertising is basically similar in process and procedure to that for domestic advertising.
C) Emotional appeals such as humor work well in virtually any country, irrespective of differences in cultural backgrounds and consumer perceptions.
D) A product must be positioned similarly in each market, transcending dissimilarities in consumers' usage patterns and habits.
E) Localized advertising plays no role in making creative decisions for international advertising.