For its international advertising, Lambert & Rios Corp., a global clothing company, uses an organizational approach in which the president of its global marketing division supervises the company's marketing program in all the host countries but still provides autonomy to local and regional marketing directors. This is an example of a:

Question

Quizplus · Accepted Answer

This approach combines centralized oversight by the global marketing division president with decentralized autonomy for local and regional directors, allowing for both global consistency and local adaptation.

For Its International Advertising, Lambert & Rios Corp