Miller Mechanics Inc., an American corporation, manufactures high-tech building automation systems. The company has decided to develop its advertising campaign programs and make all major strategy and budgeting decisions at the home office. Which of the following approaches is Miller Mechanics using for its international advertising?

Question

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Miller Mechanics Inc. is using a centralized structure for its international advertising where all major decisions are made at the home office. In this structure, there is a central authority that controls all advertising activities and programs for different regions and countries.