When companies follow a _____, the creative team must determine what type of selling idea, ad appeal, and execution style will work in each market.

Question

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When companies follow a localized advertising strategy, they tailor their advertising efforts to the specific needs and preferences of each local market. This requires the creative team to determine the most effective selling idea, ad appeal, and execution style for each market. Other strategies, such as global marketing or centralized marketing, prioritize consistency across all markets rather than customization.

When Companies Follow a _____, the Creative Team Must Determine